Oficinas de la Empresa Fruti Xport S.A.C.
Ubicada en la calle German La Peyre Nº 254, urbanización Vista Alegre del distrito de Santiago de Surco. (Lima 13-Peru)
Phone: (511) 2737531
(511) 981187299
7 jul 2010
6 jul 2010
Mission and Vision
I. MISSION
Provide our clients hold of high quality, environmental protection where we process and where our raw material is obtained.
Quality is a commitment to our company based on food safety systems, control measures, technical work and field supervision in the transport, continuous improvement of our processes based on research and support staff, who train and provide the health and safety.
Our commitment extends to society and the environment.
Provide our clients hold of high quality, environmental protection where we process and where our raw material is obtained.
Quality is a commitment to our company based on food safety systems, control measures, technical work and field supervision in the transport, continuous improvement of our processes based on research and support staff, who train and provide the health and safety.
Our commitment extends to society and the environment.
II. VISION
Maximize the profits of the company, without forgetting our responsibilities to our people and our environment, enabling them to offer our customers the best of us, to meet his needs and expectations, thus maintaining a high standard for quality, which incorporates, as strategic partners of our growth, creating a mutual and lasting loyalty.
Maximize the profits of the company, without forgetting our responsibilities to our people and our environment, enabling them to offer our customers the best of us, to meet his needs and expectations, thus maintaining a high standard for quality, which incorporates, as strategic partners of our growth, creating a mutual and lasting loyalty.
Analysis FODA
STRENGTHS
• Climate and land suitable for cultivation.
• Labor sufficient for production.• Fruit of mass consumption.
• Production throughout the year.
• High productivity.
• No direct substitutes.
• more tart and tasty flavor unlike other varieties.
WEAKNESSES
• Technology for efficient use of water and electricity.
• Trading disorganized.
• There are not enough investment for product standardization international market.
• Prone to pests and diseases of lemon.
OPPORTUNITIES
• Opening the market: the U.S. since May 2007 and China since July 2008 along with other citrus species.
• Partnerships lemon crop producers joining Piura, Lambayeque Tumbes.
• Strong demand for Chilean lemon subtle.
THREATS
• Variety of lemons in other producing countries.
• International Financial Crisis.
• Competition in other markets where they are more competent because of their technology.
• Mexico is the country that most exports, consumption
• Climate and land suitable for cultivation.
• Labor sufficient for production.• Fruit of mass consumption.
• Production throughout the year.
• High productivity.
• No direct substitutes.
• more tart and tasty flavor unlike other varieties.
WEAKNESSES
• Technology for efficient use of water and electricity.
• Trading disorganized.
• There are not enough investment for product standardization international market.
• Prone to pests and diseases of lemon.
OPPORTUNITIES
• Opening the market: the U.S. since May 2007 and China since July 2008 along with other citrus species.
• Partnerships lemon crop producers joining Piura, Lambayeque Tumbes.
• Strong demand for Chilean lemon subtle.
THREATS
• Variety of lemons in other producing countries.
• International Financial Crisis.
• Competition in other markets where they are more competent because of their technology.
• Mexico is the country that most exports, consumption
Product
ProductScientific name
Swingle Citrus Arantifolia
Family
RutaceaeVarietySubtle
Common NameGalician
lime, lemon, lemon Ceuta, colima lime, lemon Peruvian Pica lemon or lime.
English name
Key lime
Tariff item
0805.50.21.00
Export supply
Piura subtle lemon
Certification
Phytosanitary certificate issued by SENASAPresentation
Peruvian features of limon
- This citrus fruit originated about 20 million years ago in Southeast Asia to China and brought to the West by the Arabs in the fifteenth century.
- The recital as a flagship product and distinctly Peruvian roots as the characteristics of this land has resulted in distinguishing it from the rest and has a large share both domestically and in various international markets.
- Represent largely food culture and food of the Peruvians.
- The lemon crop refers one of the most important permanent crops in the area of Piura.
Objetivs the Fruti Xport
-General Purpose
• Ensure product quality with regard to food safety and food safety.
-Specific Objectives
• Promote a philosophy of continuous improvement that includes prevention and protection of food.
• Identify, assess and control hazards significant to food safety in all stages of processing plant.
• To become the world's leading exporter of Limon Peruvian over a period of two years.
•Having our own processing plant lemons in a period of two years.• Acquire land in the north (Piura) to plant lemons ourselves in a period of two years
• Ensure product quality with regard to food safety and food safety.
-Specific Objectives
• Promote a philosophy of continuous improvement that includes prevention and protection of food.
• Identify, assess and control hazards significant to food safety in all stages of processing plant.
• To become the world's leading exporter of Limon Peruvian over a period of two years.
•Having our own processing plant lemons in a period of two years.• Acquire land in the north (Piura) to plant lemons ourselves in a period of two years
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