STRENGTHS
• Climate and land suitable for cultivation.
• Labor sufficient for production.• Fruit of mass consumption.
• Production throughout the year.
• High productivity.
• No direct substitutes.
• more tart and tasty flavor unlike other varieties.
WEAKNESSES
• Technology for efficient use of water and electricity.
• Trading disorganized.
• There are not enough investment for product standardization international market.
• Prone to pests and diseases of lemon.
OPPORTUNITIES
• Opening the market: the U.S. since May 2007 and China since July 2008 along with other citrus species.
• Partnerships lemon crop producers joining Piura, Lambayeque Tumbes.
• Strong demand for Chilean lemon subtle.
THREATS
• Variety of lemons in other producing countries.
• International Financial Crisis.
• Competition in other markets where they are more competent because of their technology.
• Mexico is the country that most exports, consumption
